In smaller organizations, a single editor may do all the editorial duties or share them with only a few other people. During the review process, editors offer comments to improve the product and suggest titles and headlines. Editors review story ideas and decide what material will appeal most to readers.
WEB EDITOR JOB DESCRIPTION HOW TO
Web Editor Skills and Qualifications Web editors solicit, edit, and post content to websites and blogs. This aspect of the job requires the editor to maintain a network of reliable, high-quality writers to ensure that they can meet the site's content needs. The web editor may determine that the site needs a certain post on a certain date and approach a writer about crafting content for that particular niche. Solicit Pieces from Writers Frequently, web editors also solicit posts from writers they know or have worked with before. For example, the web editor for a website running themed posts during a certain week may determine the number of pieces they need around that theme and determine how they will fit into the existing posting schedule for regular posts or columns. This can involve looking at the long- and short-term needs for site content. Manage the Editorial Calendar Many web editors oversee the editorial calendar for their site. In addition, the web editor may also schedule social media posts with links to the articles to draw more readers to the site when pieces go live. For example, a site may run three articles a day at set times, and the web editor ensures that these posts go live at the appointed time. Schedule Posts The web editor schedules posts according to the site's publication schedule. Additionally, the web editor checks to make sure that links and media are properly formatted and functional. For links to other websites, the web editor ensures that they are set to open in a new tab so that readers stay on the page.
WEB EDITOR JOB DESCRIPTION SOFTWARE
This may require the web editor to use image editing software to resize or crop images. Insert Images and Links Web editors also make writing more interactive and engaging by incorporating images, videos, and links to other sites within the piece. The web editor may also manage each piece's search engine optimization (SEO) by adding keywords and meta descriptions. Most of this work is completed using a content management system (CMS), which may also incorporate systems that show the piece's readability. The web editor may check the piece's grammar, punctuation, and style, and recommend changes to improve clarity or flow. Prepare Pieces for Publication One of the primary duties of a web editor is preparing pieces for publication on the web. The specific duties of a web editor can largely depend on their employer and the content they edit, but many of these core duties are the same everywhere:
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